Vancouver-based The MRG Group has purchased Capital Ballroom and have entered a partnership with Atomique Productions.
The partnership announcement comes nearly two months after Atomique postponed Rifflandia Festival and four months after the cancellation of Rock the Shores.
“We are excited to work with The MRG Group to continue to bring world class concerts and events to Victoria and Vancouver Island,” said Atomique Productions co-founder Nick Blasko.
Atomique Productions is Victoria’s longest running concert promotions company. Founded in 1999 by Blasko and Dimitri Demers, Atomique has produced thousands of concert in their 20 years including major events Rifflandia, Rock The Shores, The Phillips Backyard Weekender, Victoria Canada Day and Car Free YYJ
in June 2016, Blasko and Demers led a local ownership group that purchased the then Sugar Nightclub. The group renamed the venue Capital Ballroom in September 2017.
The MRG Group own 14 venues across Canada including The Vogue Theatre, The Imperial and Biltmore Cabaret in Vancouver, Dublin Calling in Calgary, The Garrick in Winnipeg, Rock ‘N’ Horse Saloon, The Porch, Dublin calling Par-Tee Putt and Adelaide Hall in Toronto. Capital Ballroom is the company’s first venue on Vancouver Island.
“We are excited to use our national presence to bring more experiences to Vancouver Island and build on the history and commitment to concerts and events that Atomique has cultivated on Vancouver Island,” said MRG Group president Matt Gibbons.
The partnership will include the return of Rifflandia next year.