In July a video crew from Rolling Stone Magazine were in Victoria to tour Victoria’s music scene. During their time in Victoria, they visited Ditch Records, The Victoria Conservatory of Music, local pubs and coffee shops and took in the 2017 Phillips Backyard Weekender.
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On Thursday August 10, 2017, a seven minute mini-documentary hosted by Afika Nxumalo and a corresponding article was posted on the front page of RollingStone.com.
In the video they show the various places they stopped and interview Atomique Productions’ Nick Blasko, Dylan Willows of The [email protected], Do250’s Jimmy Leitch, Matt Phillips of Phillips Brewing Company and Victoria band Fortune Killers. As Nxumalo left Victoria in a float plane he proclaimed “This is easily the coolest thing I’ve ever done.”
Word on the street is Rolling Stone may be back for even greater coverage of Rifflandia in September.