Victoria radio station 103.1 Jack FM has changed their name to KiSS 103.1 and flipped formats to top 40 based “hit music”. This rebrand comes a day after Vancouver’s Sonic 104.9 also rebranded to a KiSS station.
The Victoria format change happened at 4pm Tuesday February 24, 2015. The first song played was Mark Ronson & Bruno Mars’ ‘Uptown Funk.
The change marks a return to a similar music format the Rogers owned radio station had as Hot 103 from 2000 to 2004 and will be in direct competition with Bell owned 107.3 KOOL FM
